Measure for Measure Flour, King Arthur Baking Company
i Photo: Open Food Facts contributors · CC BY-SA

Measure for Measure Flour

by King Arthur Baking Company · brand owner: The King Arthur Flour Company, Inc.
United Statesworld
NUTRI-SCOREBCDEANOVA4
323 kcalper 100 g · 16% of the reference intake
0.0 gof sugars per 100 g
Barcode (EAN-13)0071012075263
GS1 prefix007 · GS1 US
Additives2: E415, E460
AllergensNot given in the source
LabelsNo gluten, No GMOs, Non GMO project
0071012075263

Prefix 007 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories323 kcal16%
Total fat1.6 g2%
Saturated fat0.00 g0%
Total carbohydrate80.6 g29%
Total sugars0.00 g—
Dietary fiber6.5 g23%
Protein3.2 g6%
Sodium0.07 g3%

Open Food Facts, ODbL, record updated March 26, 2026 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellulose, xanthan gum, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)].

  • E415Xanthan gumEmulsifier · Stabilizer · Thickener
  • E460CelluloseCarrier · Emulsifier · Humectant · Stabilizer · Thickener

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 1/4 cup (31 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories100 kcal—
Total fat0.0 g0%
Saturated fat0.0 g0%
Sodium15 mg1%
Total carbohydrate24 g9%
Dietary fiber2.0 g7%
Total sugars0.0 g—
Protein2.0 g—
Servings per package
About 73
USDA food category
Flours & Corn Meal
Data provider
Label Insight
In FoodData Central
Since February 16, 2023 · label data updated January 18, 2019
FDC ID
2474644

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

The King Arthur Flour Company, Inc.

Open Food Facts, ODbL

Countries of sale

Sold under this barcode in 2 countries
United Statesworld

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

Better options in this category

Same kind of product with less sugar, salt or saturated fat per 100 g, no more additives, no added allergen.