Cereals and their products · United States

Silly Circles Sweetened Multi-Grain Cereal

by Signature Kitchens · brand owner: Safeway, Inc.
United States
NUTRI-SCOREABCDENOVA4
385 kcalper 100 g · 19% of the reference intake
38.5 gof sugars per 100 g
Barcode (EAN-13)0021130282937
GS1 prefix002 · GS1 US
Additives7: E102, E110, E129…
AllergensGluten, Orange
0021130282937

Prefix 002 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories385 kcal19%
Total fat3.8 g5%
Saturated fat0.00 g0%
Total carbohydrate84.6 g31%
Total sugars38.5 g—
Dietary fiber2.6 g9%
Protein5.1 g10%
Sodium0.49 g21%

Open Food Facts, ODbL, record updated April 22, 2020 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Sugar, whole grain corn flour, wheat flour, whole grain oat flour, oat fiber, soluble corn fiber, high oleic canola oil, salt, dicalcium phosphate, natural flavor (orange, lemon, cherry, blueberry, raspberry, lime and other natural flavors), red #40, blue #1, yellow #6, yellow #5, bht (a preservative). vitamins and minerals: calcium carbonate, sodium ascorbate (vitamin c), reduced iron, niacinamide, zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), vitamin a palmitate, folic acid, vitamin d, vitamin b12.

  • E102TartrazineColor
  • E110Sunset yellow FCFColor
  • E129Allura redColor
  • E133Brilliant blue FCFColor
  • E321Butylated hydroxytolueneAntioxidant
  • E341Calcium phosphatesEmulsifier · Humectant · Sequestrant · Stabilizer · Thickener
  • E341iiDicalcium phosphateEmulsifier · Humectant · Sequestrant · Stabilizer · Thickener

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 1 1/3 cup (39 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories150 kcal—
Total fat1.5 g2%
Saturated fat0.0 g0%
Sodium190 mg8%
Total carbohydrate33 g12%
Dietary fiber1.0 g4%
Total sugars15 g—
Protein2.0 g—
Servings per package
About 20
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since February 16, 2023 · label data updated July 15, 2018
FDC ID
2476256

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

Safeway, Inc.

Open Food Facts, ODbL

In its category

Position among 6,894 “cereals and their products” products sold in the United States
Sugars38.5 g · median 20.0 g
Saturated fat0.00 g · median 0.00 g
Salt1.2 g · median 0.60 g

90% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Cereals and their products” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.