Birthday Cake Sweetened Multi-Grain Cereal
Prefix 085 was issued by GS1 US. It tells you where the code was registered, not where the product was made.
Nutrition
| Nutrient | 100 g | Daily Value |
|---|---|---|
| Calories | 375 kcal | 19% |
| Total fat | 0.00 g | 0% |
| Saturated fat | 0.00 g | 0% |
| Total carbohydrate | 87.5 g | 32% |
| Total sugars | 35.0 g | — |
| Dietary fiber | 2.5 g | 9% |
| Protein | 5.0 g | 10% |
| Sodium | 0.70 g | 30% |
USDA FoodData Central, CC0, record updated October 11, 2021 · Daily Values: 21 CFR 101.9 (FDA).
Ingredients
SUGAR, WHOLE GRAIN YELLOW CORN FLOUR, DEGERMED YELLOW CORN MEAL. CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: MODIFIED CORN STARCH, CORN SYRUP, SALT, NATURAL AND ARTIFICIAL FLAVOR, YELLOW 6, CALCIUM CARBONATE, FRUCTOSE, RED 40, TRICALCIUM PHOSPHATE, TRISODIUM PHOSPHATE, BLUE 1, NIACINAMIDE, ZINC (ZINC OXIDE), IRON (REDUCED IRON), TURMERIC OLEORESIN (COLOR), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID, ANNATTO EXTRACT (COLOR).
- E110Sunset yellow FCFColorread from the ingredients list
- E129Allura redColorread from the ingredients list
- E133Brilliant blue FCFColorread from the ingredients list
Source: USDA FoodData Central, ingredient list as declared by the brand. Additives are identified only on Open Food Facts records.
Additives marked “read from the ingredients list” were found by Shelfpedia in the ingredients text above; Open Food Facts had not tagged them. Always check the label.
USDA label data
| Nutrient | Per serving | % Daily Value |
|---|---|---|
| Calories | 150 kcal | — |
| Total fat | 0.0 g | 0% |
| Saturated fat | 0.0 g | 0% |
| Sodium | 280 mg | 12% |
| Total carbohydrate | 35 g | 13% |
| Dietary fiber | 1.0 g | 4% |
| Total sugars | 14 g | — |
| Protein | 2.0 g | — |
- Servings per package
- About 8.5
- USDA food category
- Cereal
- Data provider
- Label Insight
- In FoodData Central
- Since February 16, 2023 · label data updated October 11, 2021
- FDC ID
- 2487330
Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).
USDA files this product under “Cereal”. Shelfpedia lists it under “Cereals and their products”, the category that most products in that USDA group share on Open Food Facts.
Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).
Who makes it
EXBC LLC
Source: USDA FoodData Central.
In its category
86% of products in the category contain less sugar than this one. The thin line marks the category median.
See all products in “Cereals and their products” →
Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.
Countries of sale
Source: USDA FoodData Central, U.S. market.
Sources
- Product record
- Reference valuesDaily Values: 21 CFR 101.9 (FDA).
- GS1 prefixPrefix ranges published by GS1
Spotted an error? Brands correct their records through USDA’s data providers, and the fix shows up here with the next FoodData Central release. You can also add this product to Open Food Facts.
How to store it
USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).
| Where | How long | Note |
|---|---|---|
| Pantry · from date of purchase | 6–12 months | |
| Pantry · after opening | 2–3 months |
Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.
Better options in this category
Same kind of product with less sugar, salt or saturated fat per 100 g, no more additives, no added allergen.

