PURE PROTEIN CHOCOLATE DELUXE, PURE PROTEIN
i Photo: Open Food Facts contributors · CC BY-SA
Protein bars · United States

PURE PROTEIN CHOCOLATE DELUXE

by PURE PROTEIN · 50g · brand owner: Rexall Sundown, Inc.
United States
NOVA4
360 kcalper 100 g · 18% of the reference intake
6.0 gof sugars per 100 g
Barcode (EAN-13)0749826126517
GS1 prefix074 · GS1 US
Additives8: E170, E170i, E322…
AllergensMilk, Nuts, Peanuts, Soybeans
LabelsNo gluten
0749826126517

Prefix 074 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories360 kcal18%
Total fat9.0 g12%
Saturated fat7.0 g35%
Total carbohydrate34.0 g12%
Total sugars6.0 g—
Dietary fiber4.0 g14%
Protein42.0 g84%
Sodium0.18 g8%

Open Food Facts, ODbL, record updated October 8, 2026 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Protein blend (milk protein isolate, whey protein isolate, whey protein concentrate), chocolate flavored coating (maltitol, fractionated palm kernel oil, whey protein concentrate, cocoa [processed with alkali], calcium carbonate, natural flavors, soy lecithin, sucralose), hydrolyzed collagen, glycerin, cocoa powder, water, milk chocolate drops (sugar, whole milk powder, chocolate liquor, cocoa butter, milk fat, soy lecithin, natural vanilla flavor), maltitol syrup, peanut flour, natural flavors, sucralose, almond butter, soy lecithin.

Allergen: MilkAllergen: NutsAllergen: PeanutsAllergen: SoybeansNo gluten
  • E170Calcium carbonates
  • E170iCalcium carbonateColor · Stabilizer
  • E322LecithinsAntioxidant · Emulsifier
  • E322iLecithinAntioxidant · Emulsifier
  • E422GlycerolHumectant · Thickener
  • E955SucraloseSweetener
  • E965maltitolEmulsifier · Humectant · Stabilizer · Sweetener · Thickener
  • E965iiMaltitol syrupEmulsifier · Humectant · Stabilizer · Sweetener · Thickener

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 1 bar (50 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories180 kcal—
Total fat4.5 g6%
Saturated fat3.0 g15%
Sodium85 mg4%
Total carbohydrate17 g6%
Dietary fiber2.0 g7%
Total sugars3.0 g—
Protein21 g—
USDA food category
Snack, Energy & Granola Bars
Data provider
Label Insight
In FoodData Central
Since November 16, 2023 · label data updated February 16, 2018
FDC ID
2666605

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, April 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

Rexall Sundown, Inc.

Open Food Facts, ODbL

In its category

Position among 828 “protein bars” products sold in the United States
Sugars6.0 g · median 10.4 g
Saturated fat7.0 g · median 6.0 g
Salt0.45 g · median 0.75 g

36% of products in the category contain less sugar than this one. The thin line marks the category median.

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.