GENUINE PROTEIN POWDER, MUSCLE MILK
i Photo: Open Food Facts contributors · CC BY-SA
Protein shakes · United States

GENUINE PROTEIN POWDER

United States
NOVA4
13,500 kcalper 100 g · 675% of the reference intake
4.3 gof sugars per 100 g
Barcode (EAN-13)0660726503379
GS1 prefix066 · GS1 US
Additives4: E306, E471, E950…
AllergensMilk
0660726503379

Prefix 066 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories13,500 kcal675%
Total fat12.9 g16%
Saturated fat4.3 g21%
Total carbohydrate30.0 g11%
Total sugars4.3 g—
Dietary fiber8.6 g31%
Protein45.7 g91%
Sodium0.19 g8%

Open Food Facts, ODbL, record updated May 26, 2026 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Milk protein isolate, whey protein concentrate, maltodextrin, calcium caseinate, non-dairy creamer (sunflower oil, maltodextrin, sodium caseinate [milk derivative], mono-and diglycerides, tocopherols [to protect flavor]), sodium caseinate, soluble corn fiber, canola oil, mixed triglycerides, oat hull fiber, less than 2% of: acesulfame potassium, ascorbic acid (vitamin C), beet powder (color), calcium phosphate, dried strawberry pieces, magnesium oxide, natural and artificial flavor, potassium chloride, sucralose, vitamin A palmitate, vitamin D3

  • E306Tocopherol-rich extract
  • E471Mono- and diglycerides of fatty acidsEmulsifier · Stabilizer
  • E950Acesulfame kSweetener
  • E955SucraloseSweetener

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 2 scoops (70 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories280 kcal—
Total fat9.0 g12%
Saturated fat3.0 g15%
Sodium140 mg6%
Total carbohydrate21 g8%
Dietary fiber1.0 g3%
Total sugars3.0 g—
Protein32 g—
Servings per package
About 13
USDA food category
Energy, Protein & Muscle Recovery Drinks
Data provider
Label Insight
In FoodData Central
Since November 16, 2023 · label data updated December 14, 2021
FDC ID
2665620

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

In its category

Position among 297 “protein shakes” products sold in the United States
Sugars4.3 g · median 0.48 g
Saturated fat4.3 g · median 0.31 g
Salt0.48 g · median 0.19 g

86% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Protein shakes” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

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