Rainbow Morning O'S Cereal, 365 Everyday Value
i Photo: Open Food Facts contributors · CC BY-SA
Cereals and their products · United States

Rainbow Morning O'S Cereal

by 365 Everyday Value · brand owner: Whole Foods Market, Inc.
United StatesFrance
NUTRI-SCOREABCEDNOVA4
350 kcalper 100 g · 18% of the reference intake
27.5 gof sugars per 100 g
Barcode (EAN-13)0099482452957
GS1 prefix009 · GS1 US
Additives1: E160b
AllergensGluten
LabelsNo GMOs, Kosher, Non GMO project
0099482452957

Prefix 009 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories350 kcal18%
Total fat2.5 g3%
Saturated fat0.00 g0%
Total carbohydrate87.5 g32%
Total sugars27.5 g—
Dietary fiber7.5 g27%
Protein5.0 g10%
Sodium0.28 g12%

Open Food Facts, ODbL, record updated March 18, 2026 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Whole grains (organic wheat, organic corn, organic blue corn, oats), organic cane sugar, organic corn flour, oat fiber, calcium carbonate, sea salt, color (annatto, radish extract, turmeric), natural flavor, mixed tocopherols added to maintain freshness.

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 1 1/4 cup (40 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories140 kcal—
Total fat1.0 g1%
Saturated fat0.0 g0%
Sodium110 mg5%
Total carbohydrate34 g12%
Dietary fiber2.0 g7%
Total sugars11 g—
Protein3.0 g—
Servings per package
About 8.5
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since October 28, 2021 · label data updated September 21, 2020
FDC ID
2052443

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

Whole Foods Market, Inc.

Open Food Facts, ODbL

In its category

Position among 6,894 “cereals and their products” products sold in the United States
Sugars27.5 g · median 20.0 g
Saturated fat0.00 g · median 0.00 g
Salt0.69 g · median 0.60 g

69% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Cereals and their products” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in 2 countries
FranceUnited States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.