United States
Data

Wheat Bran Flakes Cereal

by Essential Everyday · 29 g · brand owner: Supervalu, Inc.
United States
NUTRI-SCOREABCDENOVA4
1,338 kcalper 100 g · 67% of the reference intake
59.4 gof sugars per 100 g
Barcode (EAN-13)0041303001783
GS1 prefix004 · GS1 US
AdditivesNone found in the ingredients
AllergensGluten
0041303001783

Prefix 004 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories1,338 kcal67%
Total fat5.9 g8%
Saturated fat0.00 g0%
Total carbohydrate285.4 g104%
Total sugars59.4 g—
Dietary fiber59.3 g212%
Protein35.7 g71%
Sodium0.00 g0%

Open Food Facts, ODbL, record updated February 24, 2025 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

WHOLE WHEAT, WHEAT BRAN, SUGAR, HIGH FRUCTOSE CORN SYRUP, SALT, MALT EXTRACT. VITAMINS AND MINERALS: IRON (FERRIC ORTHOPHOSPHATE), VITAMIN C (SODIUM ASCORBATE), CALCIUM (CALCIUM CARBONATE), VITAMIN A (PALMITATE), VITAMIN E (ACETATE), ZINC (ZINC OXIDE), NIACINAMIDE, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B12 (CYANOCOBALAMIN), VITAMIN B1 (THIAMINE MONONITRATE), FOLIC ACID, VITAMIN D (CHOLECALCIFEROL), VITAMIN B2 (RIBOFLAVIN).

Allergen: Gluten

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 1 cup (40 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories130 kcal—
Total fat1.0 g1%
Saturated fat0.0 g0%
Sodium290 mg13%
Total carbohydrate32 g12%
Dietary fiber6.0 g21%
Total sugars7.0 g—
Protein4.0 g—
Servings per package
About 12
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since February 16, 2023 · label data updated March 10, 2018
FDC ID
2487793

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

Supervalu, Inc.

Open Food Facts, ODbL

In its category

Position among 32,487 products in the same category sold in the United States
Sugars59.4 g · median 6.3 g
Saturated fat0.00 g · median 0.88 g
Salt0.01 g · median 0.00 g

80% of products in the category contain less sugar than this one. The thin line marks the category median.

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.

Better options in this category

Same kind of product with less sugar, salt or saturated fat per 100 g, no more additives, no added allergen.

C
Creamy Wheat Hot CerealBob's Red Millsugar 0.00 g vs 59.5 g · salt 0.00 g vs 0.01 g
7
7 Grain Hot CerealBob's Red Millsugar 6.0 g vs 59.5 g · salt 0.00 g vs 0.01 g
M
Mighty Tasty Hot CerealBob's Red Millsugar 0.00 g vs 59.5 g · salt 0.00 g vs 0.01 g
B
Brown Rice Farina Hot CerealBob's Red Mill Natural Foods Inc.sugar 0.00 g vs 59.5 g · salt 0.00 g vs 0.01 g