Smart start, original antioxidants cereal
Prefix 003 was issued by GS1 US. It tells you where the code was registered, not where the product was made.
Nutrition
| Nutrient | 100 g | Daily Value |
|---|---|---|
| Calories | 380 kcal | 19% |
| Total fat | 2.0 g | 3% |
| Saturated fat | 0.00 g | 0% |
| Total carbohydrate | 86.0 g | 31% |
| Total sugars | 28.0 g | — |
| Dietary fiber | 6.0 g | 21% |
| Protein | 8.0 g | 16% |
| Sodium | 0.40 g | 17% |
Open Food Facts, ODbL, record updated October 28, 2026 · Daily Values: 21 CFR 101.9 (FDA).
Ingredients
Rice, whole grain wheat, sugar, whole grain rolled oats, brown sugar syrup, contains 2% or less of corn syrup, rice flour, salt, malt flour, honey, yellow 5, artificial flavor, cinnamon, bht vitamins and minerals: vitamin a palmitate, niacinamide, iron, zinc oxide, calcium pantothenate, vitamin c (sodium ascorbate, ascorbic acid), beta-carotene, vitamin b6, (pyridoxine hydrochloride), vitamin d3, vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin e (alpha tocopherol acetate), folic acid, vitamin b12.
Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.
Additives marked “read from the ingredients list” were found by Shelfpedia in the ingredients text above; Open Food Facts had not tagged them. Always check the label.
USDA label data
| Nutrient | Per serving | % Daily Value |
|---|---|---|
| Calories | 239 kcal | — |
| Total fat | 1.0 g | 1% |
| Saturated fat | 0.2 g | 1% |
| Sodium | 260 mg | 11% |
| Total carbohydrate | 56 g | 20% |
| Dietary fiber | 3.5 g | 12% |
| Total sugars | 18 g | — |
| Protein | 4.8 g | — |
- USDA food category
- Processed Cereal Products
- Data provider
- GS1 Global Data Synchronization Network
- In FoodData Central
- Since April 27, 2023 · label data updated March 29, 2019
- FDC ID
- 2525730
Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).
Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).
Who makes it
The Kellogg Company
Open Food Facts, ODbL
In its category
70% of products in the category contain less sugar than this one. The thin line marks the category median.
See all products in “Cereals and their products” →
Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.
Countries of sale
Source: Open Food Facts, countries of sale reported by contributors.
Sources
- Product record
- USDA label data
- PhotoOpen Food Facts contributors, CC BY-SA
- Reference valuesDaily Values: 21 CFR 101.9 (FDA).
- GS1 prefixPrefix ranges published by GS1
Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.
Better options in this category
Same kind of product with less sugar, salt or saturated fat per 100 g, no more additives, no added allergen.
