Cereals and their products · United States

Chocolatey, sweetened rice cereal, chocolate, sweetened rice

· brand owner: The Kellogg Company
United States
NUTRI-SCOREABCDENOVA4
387 kcalper 100 g · 19% of the reference intake
38.7 gof sugars per 100 g
Barcode (EAN-13)0038000475443
GS1 prefix003 · GS1 US
Additives3: E170, E170i, E321
AllergensSoybeans
0038000475443

Prefix 003 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories387 kcal19%
Total fat3.2 g4%
Saturated fat1.6 g8%
Total carbohydrate87.1 g32%
Total sugars38.7 g—
Dietary fiber3.2 g11%
Protein3.2 g6%
Sodium0.42 g18%

Open Food Facts, ODbL, record updated April 23, 2020 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Rice, sugar, cocoa (processed with alkali), semisweet chocolate (sugar, chocolate, dextrose), partially hydrogenated vegetable oil (one or more of: coconut, soybean and/or cottonseed)+, salt, malt flavoring, calcium carbonate, artificial flavor, iron, ascorbic acid (vitamin c), alpha tocopherol acetate (vitamin e), sodium ascorbate (vitamin c), niacinamide, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin hydrochloride (vitamin b1), bht (preservative), folic acid, vitamin d, vitamin b12.

  • E170Calcium carbonates
  • E170iCalcium carbonateColor · Stabilizer
  • E321Butylated hydroxytolueneAntioxidant

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 3/4 cup (31 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories120 kcal—
Total fat1.0 g1%
Saturated fat0.5 g2%
Sodium130 mg6%
Total carbohydrate27 g10%
Dietary fiber1.0 g4%
Total sugars12 g—
Protein1.0 g—
Servings per package
About 10
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since July 29, 2021 · label data updated December 7, 2018
FDC ID
1968393

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

The Kellogg Company

Open Food Facts, ODbL

In its category

Position among 6,894 “cereals and their products” products sold in the United States
Sugars38.7 g · median 20.0 g
Saturated fat1.6 g · median 0.00 g
Salt1.0 g · median 0.60 g

90% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Cereals and their products” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.