The elf on the shelf, Kellogg's
i Photo: Open Food Facts contributors · CC BY-SA

The elf on the shelf

by Kellogg's · brand owner: Kellanova, WK Kellogg Co
United States
NOVA4
375 kcalper 100 g · 19% of the reference intake
37.5 gof sugars per 100 g
Barcode (EAN-13)0038000234118
GS1 prefix003 · GS1 US
Additives6: E102, E110, E129…
AllergensGelatin
0038000234118

Prefix 003 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories375 kcal19%
Total fat2.5 g3%
Saturated fat0.00 g0%
Total carbohydrate87.5 g32%
Total sugars37.5 g—
Dietary fiber5.0 g18%
Protein5.0 g10%
Sodium0.50 g22%

Open Food Facts, ODbL, record updated November 22, 2025 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

corn flour, sugar, whole grain yellow corn flour, degerminated yellow corn flour, sugar, enriched flour, niacin, reduced iron, vitamin B1, vitamin B2, folic acid, corn syrup, marshmallows, sugar, corn syrup, modified food starch, gelatin, natural flavor, contains less than 2% of corn starch, dextrose, yellow 5, yellow 6, red 40, blue 1, yellow 6, yellow 5, blue 1, BHT, niacinamide, vitamin B6, vitamin B2, vitamin B1, vitamin B12, vitamin D3, calcium pantothenate, vitamin B6 hydrochloride, folic acid, vitamin B12

  • E102TartrazineColor
  • E110Sunset yellow FCFColor
  • E129Allura redColor
  • E133Brilliant blue FCFColor
  • E321Butylated hydroxytolueneAntioxidant
  • E428Gelatin

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 39 g, as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories150 kcal—
Total fat1.0 g1%
Saturated fat0.0 g0%
Sodium190 mg8%
Total carbohydrate35 g13%
Dietary fiber2.0 g7%
Total sugars15 g—
Protein2.0 g—
Servings per package
About 6
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since July 13, 2023 · label data updated June 23, 2023
FDC ID
2595976

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

Kellanova, WK Kellogg Co

Wikidata, CC0

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.