Cereals and their products · United States

Sweetened toasted rice cereal

· brand owner: The Kellogg Company
United States
NUTRI-SCOREABCDENOVA4
400 kcalper 100 g · 20% of the reference intake
30.0 gof sugars per 100 g
Barcode (EAN-13)0038000207891
GS1 prefix003 · GS1 US
Additives2: E428, E321
AllergensGelatin, Milk
0038000207891

Prefix 003 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories400 kcal20%
Total fat3.3 g4%
Saturated fat1.7 g8%
Total carbohydrate86.7 g32%
Total sugars30.0 g—
Dietary fiber0.00 g0%
Protein3.3 g7%
Sodium0.57 g25%

Open Food Facts, ODbL, record updated April 23, 2020 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Rice, sugar, maltodextrin, palm oil, contains 2% or less of salt, natural and artificial flavor (contains milk), gelatin, malt flavor, color added, bht for freshness. vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.

  • E428Gelatin
  • E321Butylated hydroxytolueneAntioxidantread from the ingredients list

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

Additives marked “read from the ingredients list” were found by Shelfpedia in the ingredients text above; Open Food Facts had not tagged them. Always check the label.

USDA label data

Serving size 3/4 cup (30 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories120 kcal—
Total fat1.0 g1%
Saturated fat0.5 g3%
Sodium170 mg7%
Total carbohydrate26 g9%
Dietary fiber0.0 g0%
Total sugars9.0 g—
Protein1.0 g—
Servings per package
About 20
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since October 28, 2021 · label data updated December 1, 2020
FDC ID
2142866

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

The Kellogg Company

Open Food Facts, ODbL

In its category

Position among 6,894 “cereals and their products” products sold in the United States
Sugars30.0 g · median 20.0 g
Saturated fat1.7 g · median 0.00 g
Salt1.4 g · median 0.60 g

74% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Cereals and their products” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.