Cereals and their products · United States

Cereal

by Loops · brand owner: The Kellogg Company
United States
400 kcalper 100 g · 20% of the reference intake
5.0 gof sugars per 100 g
Barcode (EAN-13)0038000197550
GS1 prefix003 · GS1 US
AllergensGluten (read from the ingredients list)
0038000197550

Prefix 003 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories400 kcal20%
Total fat6.3 g8%
Saturated fat1.3 g6%
Total carbohydrate77.5 g28%
Total sugars5.0 g—
Dietary fiber7.5 g27%
Protein12.5 g25%
Sodium0.50 g22%

USDA FoodData Central, CC0, record updated May 21, 2021 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As declared by the brand to USDA FoodData Central

WHOLE GRAIN OAT FLOUR, DEGERMINATED YELLOW CORN FLOUR, SUGAR, CONTAINS 2% OR LESS OF SALT, MIXED TOCOPHEROLS (VITAMIN E) FOR FRESHNESS, WHEAT FLOUR.

Source: USDA FoodData Central, ingredient list as declared by the brand. Additives are identified only on Open Food Facts records.

Allergens marked “read from the ingredients list” were found by Shelfpedia in the ingredients text above (U.S. major food allergens); Open Food Facts had not tagged them. Always check the label.

USDA label data

Serving size 1 1/3 Cup (40 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories160 kcal—
Total fat2.5 g3%
Saturated fat0.5 g3%
Sodium200 mg9%
Total carbohydrate31 g11%
Dietary fiber3.0 g11%
Total sugars2.0 g—
Protein5.0 g—
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since October 28, 2021 · label data updated May 21, 2021
FDC ID
2175882

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

USDA files this product under “Cereal”. Shelfpedia lists it under “Cereals and their products”, the category that most products in that USDA group share on Open Food Facts.

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

The Kellogg Company

Source: USDA FoodData Central.

In its category

Position among 6,894 “cereals and their products” products sold in the United States
Sugars5.0 g · median 20.0 g
Saturated fat1.3 g · median 0.00 g
Salt1.3 g · median 0.60 g

29% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Cereals and their products” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: USDA FoodData Central, U.S. market.

Sources

Every block on this page cites its source

Spotted an error? Brands correct their records through USDA’s data providers, and the fix shows up here with the next FoodData Central release. You can also add this product to Open Food Facts.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.