Cereals and their products · United States

Sweetened multi-grain cereal

· brand owner: The Kellogg Company
United States
NUTRI-SCOREABCEDNOVA4
382 kcalper 100 g · 19% of the reference intake
35.3 gof sugars per 100 g
Barcode (EAN-13)0038000137730
GS1 prefix003 · GS1 US
Additives5: E102, E110, E129…
AllergensGluten, Soybeans
0038000137730

Prefix 003 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories382 kcal19%
Total fat4.4 g6%
Saturated fat1.5 g7%
Total carbohydrate88.2 g32%
Total sugars35.3 g—
Dietary fiber8.8 g31%
Protein5.9 g12%
Sodium0.52 g23%

Open Food Facts, ODbL, record updated April 22, 2020 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Sugar, whole grain yellow corn flour, wheat flour, whole grain oat flour, oat fiber, contains 2% or less of modified food starch, hydrogenated vegetable oil (coconut, soybean and/or cottonseed), soluble wheat fiber, salt, natural flavor, red 40, yellow 5, yellow 6, blue 1, BHT for freshness. Vitamins and Minerals: Vitamin C (ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), vitamin A palmitate, folic acid, vitamin B12, vitamin D3.

  • E102TartrazineColor
  • E110Sunset yellow FCFColor
  • E129Allura redColor
  • E133Brilliant blue FCFColor
  • E321Butylated hydroxytolueneAntioxidantread from the ingredients list

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

Additives marked “read from the ingredients list” were found by Shelfpedia in the ingredients text above; Open Food Facts had not tagged them. Always check the label.

USDA label data

Serving size 1 Container (34 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories126 kcal—
Total fat1.3 g2%
Saturated fat0.6 g3%
Sodium177 mg8%
Total carbohydrate30 g11%
Dietary fiber3.3 g12%
Total sugars12 g—
Protein1.6 g—
USDA food category
Cereals Products - Ready to Eat (Shelf Stable)
Data provider
GS1 Global Data Synchronization Network
In FoodData Central
Since February 27, 2020 · label data updated November 9, 2017
FDC ID
751070

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

The Kellogg Company

Open Food Facts, ODbL

In its category

Position among 6,894 “cereals and their products” products sold in the United States
Sugars35.3 g · median 20.0 g
Saturated fat1.5 g · median 0.00 g
Salt1.3 g · median 0.60 g

86% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Cereals and their products” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.