Cereals and their products · United States

Original Antioxidants Lightly Sweetened, Toasted Multi-Grain Flakes and Crunchy Oat Clusters Cereal

by Smart Start · 2.7 oz/76 g · brand owner: The Kellogg Company
United States
368 kcalper 100 g · 18% of the reference intake
29.0 gof sugars per 100 g
Barcode (EAN-13)0038000070471
GS1 prefix003 · GS1 US
AllergensGluten (read from the ingredients list)
0038000070471

Prefix 003 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories368 kcal18%
Total fat1.3 g2%
Saturated fat0.00 g0%
Total carbohydrate86.8 g32%
Total sugars29.0 g—
Dietary fiber5.3 g19%
Protein7.9 g16%
Sodium0.41 g18%

USDA FoodData Central, CC0, record updated August 20, 2020 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As declared by the brand to USDA FoodData Central

RICE, WHOLE GRAIN WHEAT, SUGAR, WHOLE GRAIN OATS, BROWN SUGAR SYRUP, CONTAINS 2% OR LESS OF RICE FLOUR, CORN SYRUP, SALT, MALT FLAVOR, HONEY, BARLEY MALT EXTRACT, CINNAMON, NATURAL FLAVOR, MIXED TOCOPHEROLS (VITAMIN E) FOR FRESHNESS. VITAMINS AND MINERALS: VITAMIN C (ASCORBIC ACID), REDUCED IRON, VITAMIN E ACETATE, NIACINAMIDE, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B1 (THIAMIN HYDROCHLORIDE), FOLIC ACID, VITAMIN B2 (RIBOFLAVIN), BETA-CAROTENE, VITAMIN D3, VITAMIN B12.

Source: USDA FoodData Central, ingredient list as declared by the brand. Additives are identified only on Open Food Facts records.

Allergens marked “read from the ingredients list” were found by Shelfpedia in the ingredients text above (U.S. major food allergens); Open Food Facts had not tagged them. Always check the label.

USDA label data

Serving size 1 Container (76 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories280 kcal—
Total fat1.0 g1%
Saturated fat0.0 g0%
Sodium310 mg13%
Total carbohydrate66 g24%
Dietary fiber4.0 g14%
Total sugars22 g—
Protein6.0 g—
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since July 29, 2021 · label data updated August 20, 2020
FDC ID
1988064

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

USDA files this product under “Cereal”. Shelfpedia lists it under “Cereals and their products”, the category that most products in that USDA group share on Open Food Facts.

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

The Kellogg Company

Source: USDA FoodData Central.

In its category

Position among 6,894 “cereals and their products” products sold in the United States
Sugars29.0 g · median 20.0 g
Saturated fat0.00 g · median 0.00 g
Salt1.0 g · median 0.60 g

72% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Cereals and their products” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: USDA FoodData Central, U.S. market.

Sources

Every block on this page cites its source

Spotted an error? Brands correct their records through USDA’s data providers, and the fix shows up here with the next FoodData Central release. You can also add this product to Open Food Facts.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.