Cereals and their products · United States

General mills, cereal, cinnamon toast crunch

· brand owner: Brooke's Seasoning Salt Co.
United States
NUTRI-SCOREABCEDNOVA4
404 kcalper 100 g · 20% of the reference intake
29.8 gof sugars per 100 g
Barcode (EAN-13)0016666141544
GS1 prefix001 · GS1 US
Additives5: E321, E322, E322i…
AllergensGluten, Soybeans
0016666141544

Prefix 001 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories404 kcal20%
Total fat10.5 g13%
Saturated fat1.8 g9%
Total carbohydrate78.9 g29%
Total sugars29.8 g—
Dietary fiber5.3 g19%
Protein5.3 g11%
Sodium0.58 g25%

Open Food Facts, ODbL, record updated April 23, 2020 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Whole grain wheat, sugar, rice flour, rice bran and/or canola oil, fructose, maltodextrin, dextrose, salt, cinnamon, trisodium phosphate, soy lecithin, color added. bht added to preserve freshness. vitamins and minerals: calcium carbonate, zinc and iron (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), a b vitamin (folic acid), vitamin b12, vitamin b.

  • E321Butylated hydroxytolueneAntioxidant
  • E322LecithinsAntioxidant · Emulsifier
  • E322iLecithinAntioxidant · Emulsifier
  • E339Sodium phosphatesEmulsifier · Humectant · Preservative · Sequestrant · Stabilizer · Thickener
  • E339iiiTrisodium phosphateEmulsifier · Humectant · Preservative · Sequestrant · Stabilizer · Thickener

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 1 container (57 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories230 kcal—
Total fat6.0 g8%
Saturated fat1.0 g5%
Sodium330 mg14%
Total carbohydrate45 g16%
Dietary fiber3.0 g11%
Total sugars17 g—
Protein3.0 g—
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since July 29, 2021 · label data updated June 29, 2018
FDC ID
1912546

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

Brooke's Seasoning Salt Co.

Open Food Facts, ODbL

In its category

Position among 6,894 “cereals and their products” products sold in the United States
Sugars29.8 g · median 20.0 g
Saturated fat1.8 g · median 0.00 g
Salt1.4 g · median 0.60 g

74% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Cereals and their products” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.