Cereals and their products · United States

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· brand owner: GENERAL MILLS SALES INC.
United States
NUTRI-SCOREABDECNOVA4
375 kcalper 100 g · 19% of the reference intake
22.5 gof sugars per 100 g
Barcode (EAN-13)0016000510869
GS1 prefix001 · GS1 US
Additives8: E129, E322, E322i…
AllergensEggs, Gluten, Milk, Soybeans
0016000510869

Prefix 001 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories375 kcal19%
Total fat12.5 g16%
Saturated fat3.8 g19%
Total carbohydrate67.5 g25%
Total sugars22.5 g—
Dietary fiber12.5 g45%
Protein5.0 g10%
Sodium0.24 g10%

Open Food Facts, ODbL, record updated April 23, 2020 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Whole wheat flour, whole grain oats, vegetable oil (canola, palm, palm kernel), soluble corn fiber, invert sugar, glycerin, brown sugar, fructose, sugar, sugarcane fiber, maltodextrin, dried apples with sodium sulfite added to protect color, water, modified corn starch, strawberry puree concentrate, natural and artificial flavor, salt, baking soda, citric acid, whey, cellulose gel, dried egg white, color (red 40, blue 1 and other color added), oil of rosemary, soy lecithin.

  • E129Allura redColor
  • E322LecithinsAntioxidant · Emulsifier
  • E322iLecithinAntioxidant · Emulsifier
  • E330Citric acidAntioxidant · Sequestrant
  • E422GlycerolHumectant · Thickener
  • E500Sodium carbonatesStabilizer · Thickener
  • E500iiSodium hydrogen carbonateStabilizer · Thickener
  • E133Brilliant blue FCFColorread from the ingredients list

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

Additives marked “read from the ingredients list” were found by Shelfpedia in the ingredients text above; Open Food Facts had not tagged them. Always check the label.

USDA label data

Serving size 1 bar (40g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories150 kcal—
Total fat5.0 g6%
Saturated fat1.5 g8%
Sodium95 mg4%
Total carbohydrate27 g10%
Dietary fiber5.0 g18%
Total sugars9.0 g—
Protein2.0 g—
USDA food category
Processed Cereal Products
Data provider
GS1 Global Data Synchronization Network
In FoodData Central
Since March 19, 2021 · label data updated February 19, 2018
FDC ID
1456335

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

GENERAL MILLS SALES INC.

Open Food Facts, ODbL

In its category

Position among 6,894 “cereals and their products” products sold in the United States
Sugars22.5 g · median 20.0 g
Saturated fat3.8 g · median 0.00 g
Salt0.60 g · median 0.60 g

58% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Cereals and their products” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

Better options in this category

Same kind of product with less sugar, salt or saturated fat per 100 g, no more additives, no added allergen.