Cereals and their products · United States

General Mills, Cheerios, Multi Grain Cereal, Dark Chocolate Crunch

by General Mills · 12.1 oz/343 g · brand owner: General Mills, Inc.
United States
393 kcalper 100 g · 20% of the reference intake
32.1 gof sugars per 100 g
Barcode (EAN-13)0016000482685
GS1 prefix001 · GS1 US
AllergensGluten (read from the ingredients list), Soybeans (read from the ingredients list)
0016000482685

Prefix 001 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories393 kcal20%
Total fat5.4 g7%
Saturated fat1.8 g9%
Total carbohydrate82.1 g30%
Total sugars32.1 g—
Dietary fiber7.1 g25%
Protein7.1 g14%
Sodium0.45 g19%

USDA FoodData Central, CC0, record updated June 27, 2021 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As declared by the brand to USDA FoodData Central

WHOLE GRAIN CORN, SUGAR, WHOLE GRAIN OATS, CLUSTERS (SUGAR, WHOLE GRAIN OATS, RICE FLOUR, CORN SYRUP, WHOLE WHEAT FLOUR, FRUCTOSE, WHOLE OAT FLOUR, COCOA PROCESSED WITH ALKALI, CORN STARCH, CANOLA OIL, COCONUT OIL, HONEY, SALT, MALTODEXTRIN, MOLASSES, DEGERMED YELLOW CORN MEAL, BARLEY MALT EXTRACT, SOY LECITHIN, COCOA POWDER, MODIFIED CORN STARCH, NATURAL FLAVOR, VANILLIN, COLOR (CARAMEL COLOR AND ANNATTO EXTRACT), BAKING SODA, TRISODIUM PHOSPHATE. BHT ADDED TO PRESERVE FRESHNESS), CORN STARCH, CORN SYRUP, CORN BRAN, WHOLE GRAIN RICE, WHOLE GRAIN SORGHUM, WHOLE GRAIN MILLET, CANOLA AND/OR RICE BRAN OIL, SALT, COCOA PROCESSED WITH ALKALI, UNSWEETENED CHOCOLATE, COLOR (CARAMEL COLOR AND ANNATTO EXTRACT), TRIPOTASSIUM PHOSPHATE, TRISODIUM PHOSPHATE, NATURAL FLAVOR. VITAMIN E (MIXED TOCOPHEROLS) ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: CALCIUM CARBONATE, IRON AND ZINC (MINERAL NUTRIENTS), VITAMIN C (SODIUM ASCORBATE), A B VITAMIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN A (PALMITATE), A B VITAMIN (FOLIC ACID), VITAMIN B12, VITAMIN D3.

  • E321Butylated hydroxytolueneAntioxidantread from the ingredients list

Source: USDA FoodData Central, ingredient list as declared by the brand. Additives are identified only on Open Food Facts records.

Allergens marked “read from the ingredients list” were found by Shelfpedia in the ingredients text above (U.S. major food allergens); Open Food Facts had not tagged them. Always check the label.

Additives marked “read from the ingredients list” were found by Shelfpedia in the ingredients text above; Open Food Facts had not tagged them. Always check the label.

USDA label data

Serving size 0.75 cup (28 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories110 kcal—
Total fat1.5 g2%
Saturated fat0.5 g3%
Sodium125 mg5%
Total carbohydrate23 g8%
Dietary fiber2.0 g7%
Total sugars9.0 g—
Protein2.0 g—
Servings per package
About 12
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since January 6, 2022 · label data updated June 27, 2021
FDC ID
2212186

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

USDA files this product under “Cereal”. Shelfpedia lists it under “Cereals and their products”, the category that most products in that USDA group share on Open Food Facts.

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

General Mills, Inc.

Source: USDA FoodData Central.

In its category

Position among 6,894 “cereals and their products” products sold in the United States
Sugars32.1 g · median 20.0 g
Saturated fat1.8 g · median 0.00 g
Salt1.1 g · median 0.60 g

79% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Cereals and their products” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: USDA FoodData Central, U.S. market.

Sources

Every block on this page cites its source

Spotted an error? Brands correct their records through USDA’s data providers, and the fix shows up here with the next FoodData Central release. You can also add this product to Open Food Facts.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.