Cereal, General mills
i Photo: Open Food Facts contributors · CC BY-SA
Extruded cereals · United States

Cereal

by General mills · 345 g · brand owner: GENERAL MILLS SALES INC.
United StatesFrance
NUTRI-SCOREABCEDNOVA4
419 kcalper 100 g · 21% of the reference intake
29.0 gof sugars per 100 g
Barcode (EAN-13)0016000434721
GS1 prefix001 · GS1 US
Additives6: E150c, E321, E322…
AllergensGluten, Soybeans
LabelsKosher, No artificial colors, No artificial flavors
0016000434721

Prefix 001 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories419 kcal21%
Total fat9.7 g12%
Saturated fat1.6 g8%
Total carbohydrate80.7 g29%
Total sugars29.0 g—
Dietary fiber6.4 g23%
Protein3.2 g6%
Sodium0.59 g26%

Open Food Facts, ODbL, record updated March 4, 2026 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

Whole Grain Wheat, Sugar, Rice Flour, Canola Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color. BHT Added to Preserve Freshness. Vitamins and Minerals: Calcium Carbonate, Iron and Zinc (mineral nutrients), Vitamin C (sodium ascorbate), A B Vitamin (niacinamide), Vitamin B6 (pyridoxine hydrochloride), Vitamin B2 (riboflavin), Vitamin B1 (thiamin mononitrate), Vitamin A (palmitate), A B Vitamin (folic acid), Vitamin B12, Vitamin D3.

  • E150cAmmonia caramelColor
  • E321Butylated hydroxytolueneAntioxidant
  • E322LecithinsAntioxidant · Emulsifier
  • E322iLecithinAntioxidant · Emulsifier
  • E339Sodium phosphatesEmulsifier · Humectant · Preservative · Sequestrant · Stabilizer · Thickener
  • E339iiiTrisodium phosphateEmulsifier · Humectant · Preservative · Sequestrant · Stabilizer · Thickener

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 3/4 cup (31g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories130 kcal—
Total fat3.0 g4%
Saturated fat0.5 g2%
Sodium180 mg8%
Total carbohydrate25 g9%
Dietary fiber2.0 g7%
Total sugars9.0 g—
Protein1.0 g—
USDA food category
Processed Cereal Products
Data provider
GS1 Global Data Synchronization Network
In FoodData Central
Since March 19, 2021 · label data updated April 27, 2018
FDC ID
1456257

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

GENERAL MILLS SALES INC.

Open Food Facts, ODbL

In its category

Position among 274 “extruded cereals” products sold in the United States
Sugars29.0 g · median 28.2 g
Saturated fat1.6 g · median 0.00 g
Salt1.5 g · median 1.2 g

54% of products in the category contain less sugar than this one. The thin line marks the category median.

See all products in “Extruded cereals” →

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Climate impact

3.40kg CO₂e per kg

Reference value for the category “Breakfast cereals”: 3.40 kg CO₂e per kg of product (closest product in Agribalyse).

Calculated by ADEME for the average product consumed in France, from field to plate. It describes the category, not this exact product.

Source: Agribalyse 3.1 (ADEME), Licence Ouverte, update of 30 June 2026 · category match: Open Food Facts taxonomy.

Countries of sale

Sold under this barcode in 2 countries
FranceUnited States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.