United States
Data

Lightly Toasted Rice & Wheat Flakes Cereal

by Western Family · 31 g · brand owner: Western Family Foods, Inc.
United States
NUTRI-SCOREABCDENOVA3
1,210 kcalper 100 g · 61% of the reference intake
93.6 gof sugars per 100 g
Barcode (EAN-13)0015400171496
GS1 prefix001 · GS1 US
AdditivesNone found in the ingredients
AllergensGluten
0015400171496

Prefix 001 was issued by GS1 US. It tells you where the code was registered, not where the product was made.

Nutrition

Per 100 g, with the % Daily Value (2,000-calorie diet)
Nutrient100 gDaily Value
Calories1,210 kcal61%
Total fat0.00 g0%
Saturated fat0.00 g0%
Total carbohydrate281.0 g102%
Total sugars93.6 g—
Dietary fiber31.3 g112%
Protein20.8 g42%
Sodium0.00 g0%

Open Food Facts, ODbL, record updated February 23, 2025 · Daily Values: 21 CFR 101.9 (FDA).

Ingredients

As printed on the pack; allergens in bold

RICE, WHOLE GRAIN WHEAT, SUGAR, WHEAT BRAN, FREEZE DRIED STRAWBERRIES, CORN SYRUP, SOLUBLE WHEAT FIBER, SALT, MALT SYRUP. VITAMINS AND MINERALS: SODIUM ASCORBATE (VITAMIN C), ALPHA TOCOPHEROL ACETATE (VITAMIN E), REDUCED IRON, NIACINAMIDE, VITAMIN A PALMI

Allergen: Gluten

Source: Open Food Facts, ODbL · additive names and functions: Open Food Facts taxonomy.

USDA label data

Serving size 1 cup (31 g), as declared by the brand to USDA FoodData Central
NutrientPer serving% Daily Value
Calories110 kcal—
Total fat0.0 g0%
Saturated fat0.0 g0%
Sodium150 mg7%
Total carbohydrate27 g10%
Dietary fiber3.0 g11%
Total sugars9.0 g—
Protein2.0 g—
USDA food category
Cereal
Data provider
Label Insight
In FoodData Central
Since March 19, 2021 · label data updated July 14, 2017
FDC ID
1564438

Per-serving amounts are calculated by Shelfpedia from USDA’s per-100 g (or per-100 mL) figures, so they can differ from the rounded numbers printed on the package. % Daily Value uses the FDA Daily Values (21 CFR 101.9).

Source: U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2026 (Branded Foods, October 2026 release) · public domain (CC0 1.0).

Who makes it

Brand owner

Western Family Foods, Inc.

Open Food Facts, ODbL

In its category

Position among 32,487 products in the same category sold in the United States
Sugars93.6 g · median 6.3 g
Saturated fat0.00 g · median 0.88 g
Salt0.00 g · median 0.00 g

84% of products in the category contain less sugar than this one. The thin line marks the category median.

Shelfpedia calculation from Open Food Facts (ODbL) and USDA FoodData Central (CC0) records in the same category sold in the United States, values per 100 g.

Countries of sale

Sold under this barcode in the United States
United States

Source: Open Food Facts, countries of sale reported by contributors.

Sources

Every block on this page cites its source

Spotted an error? It is fixed at the source, on Open Food Facts, and shows up here at the next update.

How to store it

USDA FoodKeeper guidance for Cereal (ready-to-eat) (Shelf Stable Foods).

WhereHow longNote
Pantry · from date of purchase6–12 months
Pantry · after opening2–3 months

Storage times: USDA FoodKeeper (Food Safety and Inspection Service), public domain. Matched by product category.

Better options in this category

Same kind of product with less sugar, salt or saturated fat per 100 g, no more additives, no added allergen.

C
Creamy Wheat Hot CerealBob's Red Millsugar 0.00 g vs 93.6 g · salt 0.00 g vs 0.00 g
W
Whole Wheat FlakesRaley'ssugar 34.7 g vs 93.6 g · salt 0.00 g vs 0.00 g
B
Brown Rice Farina Hot CerealBob's Red Mill Natural Foods Inc.sugar 0.00 g vs 93.6 g · salt 0.00 g vs 0.00 g
O
Organic Creamy Brown Rice Farina Hot CerealBob's Red Millsugar 0.00 g vs 93.6 g · salt 0.00 g vs 0.00 g